The 140th Canton Fair is scheduled to open on October 15, with a total exhibition area of 1.55 million square meters. The coming session will continue to pursue innovative, sustainable and intelligent development, and provide global buyers with a one-stop trading platform featuring complete exhibit variety, quality products with competitive price, and convenient, efficient and reliable services. Highlights of the 140th session are as follows.

First, excellent exhibition structure. Phase 1 focuses on “advanced manufacturing”. In addition to conventional industries such as Machinery, Hardware, Tools, and Light & Electrical, a large number of cutting-edge technologies and intelligent products will be showcased in sections such as Electronics & Appliance, New Energy Vehicles and Smart Mobility, Industrial Automation and Intelligent Manufacturing, and New Energy Resources. The Service Robots Zone will be maintained at the 140th Canton Fair to display the latest development achievements of China's artificial intelligence. Phase 2 is marked by “quality home life”. Building and Furniture, Housewares, and Gifts & Decorations categories register an exhibition area of over 130,000 square meters respectively, which can fully meet the diversified demands of global buyers seeking exquisite home products. Phase 2 will continue to feature the Fashion Jewelry Zone to showcase the innovative integration of Chinese aesthetics with China's new materials and craftsmanship. Under the theme of “better life”, Phase 3 will exhibit products from sectors of Health and Recreation, Toys & Children Baby and Maternity, and Fashion to meet the sourcing demand for new consumption. Phase 3 also continues to feature the Intelligent Healthcare Zone, highlighting innovative solutions in diagnosis, treatment, rehabilitation care, and health management.

Second, high quality exhibitors. Over 30,000 enterprises are expected to participate in the Fair, including about 2,800 Canton Fair brand exhibitors that have stood out through rigorous evaluation and demonstrated remarkable innovation capabilities. Around one third of all exhibitors are high-quality companies that are national high-tech enterprises, single champions, and specialized and sophisticated small and medium enterprises. There are also a large number of featured enterprises recommended by provinces and municipalities. These enterprises, with their strength and credibility, represent the benchmark of "Made in China" and offer global buyers a one-stop, high-quality, and diversified choice of suppliers.

Third, abundant innovative products. Various innovative products will be unveiled. Products in Phase 1 will highlight new quality productive forces. The latest achievements in fields such as new energy resources, intelligent connected vehicles, intelligent manufacturing and drones will be presented. Humanoid robots, robotic dogs, robotic dexterous hands, companion robots, coffee robots, inspection robots, exoskeletons, delivery robots, cleaning robots, etc. will be exhibited at the Service Robots Zone. Smart watches, VR glasses, AI translation devices and other high-end and intelligent products will be showcased in the Smart Wearables Zone. Products in Phase 2 and 3 will feature innovative design, green and low-carbon products, as well as personalization and customization. The Fashion Jewelry Zone will display 3 types of products: natural jewelry and jade ornaments, artificial / synthetic jewelry, precious metal ornaments. Six types of products will be showcased at the Intelligent Healthcare Zone: intelligent diagnostic and medical equipment, medical robots, smart monitoring, smart wearables, intelligent physical therapy, and smart rehabilitation. Buyers can watch and experience products closely onsite, and also attend the Fair virtually on the official website and the Canton Fair APP at any time to feel the innovative vitality of “Intelligent Manufacturing in China” from multiple dimensions.

Fourth, diverse trade services. Focusing on the entire lifecycle of business, the Trade Service Zone is established to provide services such as R&D and design, international logistics, and financial insurance. “Trade Bridge-China Industrial Sourcing Trip” events will be staged to bring buyers to industrial bases and key industrial parks for direct buyer-manufacturer matchmaking. Targeting the needs of overseas buyers and the key exhibition sections, livestreamed exhibition tours and industry roundtables will be hosted and aired on the Fair’s official website and social media pages. High-quality themed forums will address industry highlights, providing insights into frontier trends and market risk prevention. Diverse design activities will be held with the newly renovated Canton Fair Design Award (CF Award) showroom, while the Product Design & Trade Promotion Center (PDC) will showcase design services and business practices, helping buyers gather innovative resources and grasp market opportunities. New Collection events will be broadcast simultaneously on the Canton Fair official website and APP, providing diverse and convenient product selection for efficient and hassle-free sourcing.

Fifth, improved convenience of attending the Canton Fair. To facilitate the attendance of global buyers, the Fair has opened year-round pre-registration and will continue to provide badge application at alternative registration offices prior to the Fair. New overseas buyers can finish pre-registration on Canton Fair official website and apply for badges for free at alternative buyer registration offices such as Guangzhou Baiyun International Airport, Guangzhou South Railway Station, Pazhou Ferry Terminal, designated hotels in Guangzhou and Canton Fair Hong Kong Representative Office. The Fair also advances the application of real-time navigation technology, deploying positioning systems throughout the complex to improve the navigation experience for exhibitors and buyers. To provide convenient and efficient online services, the functions of the Canton Fair official website and Canton Fair APP will be optimized, and the ASKME AI Agent will be enhanced to facilitate buyers in searching for exhibitors and products online, and to enable instant communication with exhibitors. 

The schedule of the onsite exhibition of the 140th Canton Fair:

Phase 1: October 15-19, 2026;

Phase 2: October 23-27, 2026;

Phase 3: October 31-November 4, 2026;

The intervals: October 20-22 and October 28-30, 2026. 

The Canton Fair official website and App operate 365 days a year, 24 hours a day, and display the same sections as the onsite exhibition.